Experience Has Taught Me That Advertisers Get

H. L. Mencken Once Said That Nobody Ever Went Broke Underestimating The Taste Of The American Public. That Is Not True. I Have Come To Believe That It Pays To Make All Your Layouts Project A Feeling Of Good Taste, Provided That You Do It Unobtrusively. An Ugly Layout Suggests An Ugly Product. There Are Very Few Products Which Do Not Benefit From Being Given A First Class Ticket Through Life.

It Has Taken More Than A Hundred Scientists Two Years To Find Out How To Make The Product In Question; I Have Been Given Thirty Days To Create Its Personality And Plan Its Launching. If I Do My Job Well, I Shall Contribute As Much As The Hundred Scientists To The Success Of This Product.

The More Informative Your Advertising, The More Persuasive It Will Be.

At 60 Miles An Hour The Loudest Noise In This Rolls-royce Comes From The Electric Clock.

You Aren’t Advertising To A Standing Army; You Are Advertising To A Moving Parade.