Estrangement Shows Itself Precisely In The Elimination

Rampant Technolgy Eliminates Luxury, But Not By Declaring Privilege A Human Right; Rather, It Does So By Both Raising The General Standard Of Living And Cutting Off The Possibility Of Fulfilment.

The Culture Industry Not So Much Adapts To The Reactions Of Its Customers As It Counterfeits Them.

The Culture Industry Perpetually Cheats Its Consumers Of What It Perpetually Promises. The Promissory Note Which, With Its Plots And Staging, It Draws On Pleasure Is Endlessly Prolonged; The Promise, Which Is Actually All The Spectacle Consists Of, Is Illusory: All It Actually Confirms Is That The Real Point Will Never Be Reached, That The Diner Must Be Satisfied With The Menu.

Kitsch Parodies Catharsis...it Is In Vain To Try To Draw The Boundaries Abstractly Between Aesthetic Fiction And Kitsch's Emotional Plunder. It Is A Poison Admixed To All Art; Excising It Is Today One Of Art's Despairing Efforts.

By Abstaining From All Definite Content, Whether As Formal Logic And Theory Of Science Or As The Legend Of Being Beyond All Beings, Philosophy Declared Its Bankruptcy Regarding Concrete Social Goals.