Economic Prosperity Is Not So Much A

Used To The Conditions Of A Capitalistic Environment, The Average American Takes It For Granted That Every Year Business Makes Something New And Better Accessible To Him. Looking Backward Upon The Years Of His Own Life, He Realizes That Many Implements That Were Totally Unknown In The Days Of His Youth And Many Others Which At That Time Could Be Enjoyed Only By A Small Minority Are Now Standard Equipment Of Almost Every Household.

The Consumers Are Asking For, They Lose Their Office. Their Task Is Service To The Consumer. Profit And Loss Are The Instruments By Means Of Which The Consumers Keep A Tight Rein On All Business Activities.

The [liberals] Consider Profits As Objectionable. The Very Existence Of Profits Is In Their Eyes A Proof That Wage Rates Could Be Raised Without Harm To Anybody. They Speak Of Profit Without Dealing With Loss. Profit And Loss Are The Instruments By Means Of Which The Consumers Keep A Tight Rein On All Business Activities. A Profitable Enterprise Tends To Expand; An Unprofitable One Tends To Shrink. The Elimination Of Profit Renders Production Rigid And Abolishes The Consumer's Control.

One Day, Because They Realize For Some Reason Or Other That They Must Stop Credit Expansion, The Banks Do Stop Creating New Credit To Lend. Then The Firms That Have Expanded Cannot Get Credit To Pay For The Factors Of Production Necessary For The Completion Of The Investment Projects Which They Have Already Committed Themselves. Because They Cannot Pay Their Bills, They Sell Off Their Inventories Cheap. Then Comes The Panic, The Breakdown. And The Depression Starts.

The Sharper The Competition, The Better It Serves Its Social Function To Improve Economic Production.