Culture Means Control Over Nature.

The Slogan Offers A Counterweight To The General Dispersion Of Thought By Holding It Fast To A Single, Utterly Succinct And Unforgettable Expression, One Which Usually Inspires Men To Immediate Action. It Abolishes Reflection: The Slogan Does Not Argue, It Asserts And Commands.

When The World Was Half A Thousand Years Younger All Events Had Much Sharper Outlines Than Now. The Distance Between Sadness And Joy, Between Good And Bad Fortune, Seemed To Be Much Greater Than For Us; Every Experience Had That Degree Of Directness And Absoluteness Which Joy And Sadness Still Have In The Mind Of A Child

If The Americans, In Addition To The Eagle And The Stars And Stripes And The More Unofficial Symbols Of Bison, Moose And Indian, Should Ever Need Another Emblem, One Which Is Friendly And Pleasant, Then I Think They Should Choose The Grapefruit. Or Rather The Half Grapefruit, For This Fruit Only Comes In Halves, I Believe. Practically Speaking, It Is Always Yellow, Always Just As Fresh And Well Served. And It Always Comes At The Same, Still Hopeful Hour Of The Morning.

A Superstition Which Pretends To Be Scientific Creates A Much Greater Confusion Of Thought Than One Which Contents Itself With Simple Popular Practices.

There Are No Instances Known To Me Of Cultures Having Forsaken Truth Or Renounced The Understanding In Its Widest Sense.