Companies Have Got To Learn To Eat

Customers Perceive Service In Their Own Unique, Idiosyncratic, Emotional, Irrational, End-of-the-day, And Totally Human Terms. Perception Is All There Is!

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.

Vision Is Dandy, But Sustainable Company Excellence Comes From A Huge Stable Of Able Managers.

Fact Is, The Work Place To A Great Extent Is "where We Live." We Need Star Accountants. Boffo Saleswomen. Over-the-top Creatives In Marketing And New Product Development. And So On. But, Since We're Effectively Talking About "where We Live," Good Sense And Good Business And "good" Engagement Throughout The "supply Chain," From Vendor's Vendor To Customer's Customer, We Would Benefit Mightily-including On The P & L-if We Insisted (!) On: "pleasant." "caring." "engaged."

Business, Life Itself, Is Damned Hard Work If You Wanna Be Good At It. Actually, That's Precisely Wrong. Business Ceases To Be Work When You're Chasing A Dream That Has Engorged You. ("work Should Be More Fun Than Fun" - Noel Coward.) And If The Passion Isn't There. Then Biotech And Plumbing Will Be Equal Drags.