Communication Is Not About Speaking What We

When Someone Asks For Your Time, And You Put Your Phone Away To Talk To Them... That's Leadership.

Very Few People Or Companies Can Clearly Articulate Why They Do What They Do. By Why I Mean Your Purpose, Cause Or Belief - Why Does Your Company Exist? Why Do You Get Out Of Bed Every Morning? And Why Should Anyone Care?

To Become An Academic Expert Takes Years Of Studying. Academic Experts Are Experts In How And What Others Have Done. They Use Case Studies And Observation To Understand A Subject.

Why Did We Start Doing What We’re Doing In The First Place, And What Can We Do To Bring Our Cause To Life Considering All The Technologies And Market Opportunities Available Today?

If You're Looking For A Book That Will Spike In Sales And Then Go Away And Then Spike Again When It Comes Out In Paperback, Your Normal Model, I Definitely Won't Give You That.