Believe That Giving Up Is The Same

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.

Someone Can Always Do Your Job A Little Better Or Faster Or Cheaper Than You Can.

Marketing Isn't Done By Computers, It's Done By People. And People Who Sense Opportunity And Have The Confidence To Be Remarkable Will Always Defeat Defensive Actions By People Who Have Given Up.

It's Entirely Possible That There Won't Be A Standing Ovation At The End Of Your Journey. That's Okay. At Least You Lived.