Behavior Is Determined By Its Consequences.

A Self Is A Repertoire Of Behavior Appropriate To A Given Set Of Contingencies.

What Is Love Except Another Name For The Use Of Positive Reinforcement? Or Vice Versa.

To Say That A Man Is Sinful Because He Sins Is To Give An Operational Definition Of Sin. To Say That He Sins Because He Is Sinful Is To Trace His Behavior To A Supposed Inner Trait. But Whether Or Not A Person Engages In The Kind Of Behavior Called Sinful Depends Upon Circumstances Which Are Not Mentioned In Either Question. The Sin Assigned As An Inner Possession (the Sin A Person "knows") Is To Be Found In A History Of Reinforcement.

The Major Difference Between Rats And People Is That Rats Learn From Experience.

We Do Not Choose Survival As A Value, It Chooses Us.