Be Personal. Be Relevant. Be Specific.

You Can't Fool All The People, Not Even Most Of The Time. And People, Once Unfooled, Talk About The Experience.

Art Is A Personal Act Of Courage.

Every Voice Doesn't Matter--only The Voices That Move Your Idea Forward, That Make It Better, That Make You Better, That Make It More Likely You Will Ship Work That Benefits Your Tribe.

There's No Correlation Between How Good Your Idea Is And How Likely Your Organization Will Be To Embrace It.

The One Path That Never Works Is The Most Common One: Doing Nothing At All.