Advertising Is The Greatest Art Form Of

Clear Prose Indicates The Absence Of Thought.

Fish Did Not Discover Water.

The User Of The Electric Light - Or A Hammer, Or A Language, Or A Book - Is The Content. As Such, There Is A Total Metamorphosis Of The User By The Interface. It Is The Metamorphosis That I Consider The Message.

Why Is It So Easy To Acquire The Solutions Of Past Problems And So Difficult To Solve Current Ones

The Method Of Our Time Is To Use Not A Single But Multiple Models For Exploration.