Advertising Is The Ability To Sense, Interpret...

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

There Is No Such Thing As A Permanent Advertising Success.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.