A Leader Knows Who Is Outside Of

Does The Customer Invent New Product Or Service? The Customer Generates Nothing. No Customer Asked For Electric Lights. There Was Gas And Gas Mantles, Which Gave Good Light.

People Care More For Themselves When They Contribute To The System.

Without Theory We Can Only Copy.

Confusing Common Causes With Special Causes Will Only Make Things Worse.

The Job Can't Be Finished Only Improved To Please The Customer.