A German Shepherd Dog Could Walk In

In Any Situation That Calls For You To Persuade, Convince Or Manage Someone Or A Group Of People To Do Something, The Ability To Tell A Purposeful Story Will Be Your Secret Sauce.

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.

In Today's Roller-coaster Economy, Hyper-competitive, Fear-based, Flat And Global World, Convincing Anyone To Do Anything At Any Time Requires Getting Their Attention, Creating Their Intention And Turning It To Action.

I Think Any New Technology That Helps Connect And Create Social Cohesion Is Great. But At The End Of The Day, You And I Are Analog Creatures. We Have To Take 'oohs And Aahs' And Convert Them To 0s And 1s And Then Convert Them Back To 'oohs And Aahs.' Narratives That Work In Social Networks Are The Exchange Of Stories That Are Told Well.

Truth Is A Point Of View, But Authenticity Can't Be Faked.